1. US rules out bailout for Silicon Valley Bank, auctions reportedly underway 2. Apple CEO Tim Cook backs AR/VR headset, likely to launch this year 3. Infosys’ Mohit Joshi joins Tech Mahindra as MD and CEO

US introduces privacy bill to ban online ‘surveillance advertising’

Spread the love

The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Meta (formerly Facebook), Google and others.

The bill allows users to sue platforms like Facebook and Google if they break the law, granting up to $5,000 in relief per violation.

Titled ‘The Banning Surveillance Advertising Act’, the bill seeks to limit the ways that Big Tech serve ads to their users.

It, however, makes some small exceptions, like allowing for “broad” location-based targeting and “contextual advertising”, reports The Verge.

Claim Free Bets

“The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting,” Anna Eshoo (D-CA), the bill’s lead sponsor, said in a statement.

“This pernicious practice allows online platforms to chase user engagement at great cost to our society, and it fuels disinformation, discrimination, voter suppression, privacy abuses, and so many other harms. The surveillance advertising business model is broken,” Eshoo said late on Tuesday.

Any targeting based on “protected class information, such as race, gender, and religion, and personal data purchased from data brokers” would not be allowed.



    All Posts

    Related Post

    View All

    It’s finally here! Apple iPhone 13 to be manuf...

    April 12th, 2022 | NISHA HIRANI

    Spread the love Apple on Monday announced that it will begin manufacturing of its best-selling iPhone 13 in India at a Fox...

    Clean energy accounts for just 3% of post-Covid reco...

    October 28th, 2021 | THE FREE MEDIA

    Spread the loveSpending on clean energy amounts to 3 per cent of the $16.9 trillion that governments have so far mobilised...

    Zoom to start showing ads to some free users

    November 5th, 2021 | THE FREE MEDIA

    Spread the loveVideo conferencing app Zoom has rolled out a pilot advertising programme to start showing ads to free users...